Pricing and preorder information for the ROG Xbox Ally and the higher-spec ROG Xbox Ally X remain undisclosed more than two months after their trailer release. Microsoft and Asus set an October 16 U.S. and international purchase date but have not released cost details. Asus promised pricing and preorder windows would appear "in the coming weeks." The handhelds enable Xbox customers to play PC games without a console. Attendees at Gamescom 2025 will be first to test the devices. Competitors named include Steam Deck and Nintendo Switch. Reported pricing delays may stem from uncertainty around Donald Trump's global tariffs.
Xbox users, I'm going to hold your hand when I say this ... we still don't know how much those handhelds will cost yet. Over two months after dropping a dramatic trailer for the ROG Xbox Ally and the more powerful ROG Xbox Ally X, Microsoft and Asus haven't confirmed pricing or preorder information for the products, which will allow Xbox customers to play PC games without a console.
Attendees at Gamescom 2025 in Germany will be the first to test out the handhelds this week, but it seems difficult for them to make value judgments before we know how much customers will be expected to shell out. So why the secrecy? The Verge reports that the exact cost could still be under wraps because of uncertainty related to Donald Trump's global tariffs. MAGA doesn't stand for Make America Game Again.
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