Teeing off at the wildly high-tech future of golf
Briefly

The new golf league TGL, co-founded by Tiger Woods, seeks to modernize the sport with innovative gameplay and a fresh audience appeal. Before its inaugural season in 2024, Woods created an engaging viral moment by hitting a camera during a practice session at the SoFi Center, instantly promoting the league on social media. This 'Tiger Camera Challenge' has since become a favored tradition among golfers participating in TGL. The league offers a revamped golf experience, played on a smaller turf field rather than traditional courses, enhancing its team-oriented gameplay format.
The video of the ball flying upward and whacking the camera made the rounds on social media, before most people even knew what TGL was. It has since become a ritual for players - including some of the world's best golfers - to try the 'Tiger Camera Challenge' before their matches or during practice sessions.
The team behind TGL, which just wrapped up its first regular season, has spent the last couple of years trying to figure out an entirely new way to play golf. It's not played on huge, sprawling courses but rather on this relatively tiny turf field.
Read at The Verge
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