The anticipated release of GTA 6 is creating a ripple effect in the gaming industry, with major publishers planning to delay their own game launches to avoid competing with Rockstar's colossal title. According to The Game Business, several publishers are holding off on finalizing their release schedules for Q4 until the release date for GTA 6 is confirmed, expected in fall 2025. The uncertainty is prompting studios to rethink their strategies and avoid saturating the market around GTA 6's launch, which they view as a significant threat to their titles' success.
"Rockstar games always suck a lot of money and, more importantly, time out of the market... We don't want to be anywhere near that."
"GTA 6 is basically a huge meteor and we will just stay clear of the blast zone. We will nudge our releases back or forward three weeks to avoid it."
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