The owner of Super Mario grocery store in Costa Rica, Jose Mario Alfaro González, announced on Facebook that his trademark over "Super Mario" was upheld by Registro Nacional against Nintendo's opposition. Nintendo contested the trademark, claiming it infringed on their franchise by utilizing its branding and naming but the court ruled in González's favor. The store focuses on essential goods, and the opposition by Nintendo appears to stem from its well-known franchise's recognition. This case highlights the complexities of trademark law in relation to established brands and local businesses.
González's lawyer argued that Super Mario grocery store operated within its chosen specification, asserting it never promoted official Nintendo products.
Nintendo filed official opposition to González's trademark citing issues like use of franchise images and claims of product imitation.
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