In 2023, the entertainment industry in the US witnessed strikes due to the increasing adoption of artificial intelligence in production. Actors, writers, and directors in Hollywood reached agreements, but videogame performers under SAG-AFTRA are still on strike, fearing AI's impact on their careers. As cost-cutting measures become commonplace in gaming, performers are concerned about being replaced. Their union is demanding protections against AI, underscoring a significant tension in the industry that continues to grow, especially following recent strikes in film and television.
In the gaming industry, performers are increasingly worried about how artificial intelligence is being used, fearing it will lead to job loss and less creative control.
The strike by SAG-AFTRA’s videogame performers reflects a broader concern regarding the impact of AI on employment, echoing recent actions in the Hollywood sector.
As AI technology advances, gaming companies are under pressure to find cost-saving measures, raising fears among human performers about their long-term job security.
Despite the Hollywood strikes reaching compromises, the videogame industry remains fraught with tension as workers struggle to negotiate protections against AI-driven job displacement.
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