Steam implemented a new rule banning content that may violate payment processors, card networks, and internet provider standards. This clause has resulted in the removal of many games with adult themes, particularly those containing the word "incest." The removals align with historical challenges faced by payment processors against adult content sales, driven by concerns over illegal content safeguards. Major companies like Mastercard and Visa have set precedents for restricting access to platforms heavy in adult content, emphasizing the responsibility of sellers to maintain stringent controls.
Steam implemented a new guideline stating that content violating the standards of payment processors, card networks, or internet providers could lead to game removal. This affects certain adult-only content and has resulted in the ban of games with sexual themes and titles featuring "incest." SteamDB indicates many games were likely pulled following this new rule, tying the removals to the updated guidelines for adult content. Payment processors have historically opposed the use of their services for purchasing adult content, citing concerns over insufficient safeguards against illegal activities.
The potential for credit card companies to influence game availability stems from their scrutiny towards adult content sales. Payment processors have consistently demanded rigorous controls from platforms, making it a challenge for adult content providers. An additional concern is the increasing scrutiny from entities like Mastercard and Visa, which have actively blocked payments to platforms associated with adult material with the argument that not enough safeguards exist against illegal content.
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