""If we had realized the change would be happening so close to the subscription launch, we wouldn't have done it," Nisser said."
""In addition, we always aim to communicate upcoming price changes to our community and in this case we missed doing that as well. So basically we messed up in a couple of different ways, particularly both internal coordination and community communication and ... the results speak for themselves. The community has been pretty clear that they felt it looked like we were trying to push people into the subscription, and I completely understand that. For better or worse that's not the case, literally just a mishap.""
Starbreeze increased the Infamous Collection bundle price by 44%, from $118 to $170, shortly after launching a $5/month Payday 2 subscription. Fans perceived the price hike as a push toward the new subscription service, producing clear backlash. Gustav Nisser, head of commercial, said the timing and lack of communication were mistakes caused by internal coordination failures. Starbreeze apologized, reverted the Infamous Collection to its original $118 price, and applied an additional 31% discount, reducing the bundle to $84.92 on Steam. The company characterized the change as an honest mishap rather than an intentional subscription funnel.
Read at GameSpot
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