The article recounts the journey of Casio's digital watches from the mid-1970s to the 1980s, highlighting the company's innovative strategies to appeal to consumers. Initially positioning itself in the market for basic timekeeping, Casio shifted focus to multifunctionality, incorporating features such as memory storage and alarms. The launch of the CA-90/CA-901 watch, which featured built-in games inspired by arcade phenomena like Space Invaders, marked a significant evolution in watch design, merging technology and lifestyle, thus changing consumer perceptions of what a watch could be. The author also shares a personal anecdote about the nostalgic value of an old watch, making this exploration both historical and personal.
Casio aimed to redefine watches from mere time-telling tools to multifunction devices that cater to lifestyle needs, driving innovation in the digital watch industry.
In the early '80s, influenced by the popularity of arcade games, Casio introduced watches with built-in games like the CA-90, which creatively merged gaming and timekeeping.
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