Sony is increasing the price of the PlayStation 5 as new tariffs take hold | TechCrunch
Briefly

Sony will raise PlayStation 5 prices in the U.S. by about $50, effective August 21, with the PS5 at $549.99, the PS5 Digital Edition at $499.99, and the PS5 Pro at $749.99. The change cites "a challenging economic environment" that appears linked to a 15% tariff on Japan announced July 31. Sony does not plan price changes for other countries or accessories, though it raised prices in Europe, Australia, and New Zealand in April and increased some regional prices in 2022 due to inflation. Microsoft and Nintendo have also adjusted gaming product pricing amid tariff-related pressures.
These changes will be effective as of Thursday, August 21. Citing "a challenging economic environment" - which appears to reference President Trump's tariffs on imported products - Sony is increasing console prices by about $50. In the U.S., the prices will increase to $549.99 for the PlayStation 5, $499.99 for the PlayStation 5 Digital Edition, and $749.99 for the PlayStation 5 Pro. On July 31, the White House announced a 15% tariff on Japan.
The company said that it does not have plans to change prices in other countries, nor does it intend to hike the cost of accessories. However, Sony already raised prices for PlayStation consoles sold in Europe, Australia, and New Zealand in April, citing the same challenging environment. In some regions, Sony previously increased console prices in 2022 due to inflation, but U.S. markets were not impacted at the time.
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