Sony Didn't Pass On Dark Souls--From Software Just Passed On Sony
Briefly

The article discusses how Sony's choice not to publish Demon's Souls globally in 2009 significantly impacted their relationship with From Software, which led to the studio collaborating with Bandai Namco for the Dark Souls series instead. Former PlayStation head Shuhei Yoshida noted that this decision stemmed from concerns about market appeal. Despite this missed opportunity, Sony later worked with From Software on Bloodborne, but the loss of the Dark Souls franchise and subsequent titles highlights the consequences of their earlier decision.
From Software was already working on the sequel [to Demon's Souls], but they were so disappointed with how PlayStation treated them, we wanted to work with them again but they passed on it.
Sony reportedly passed on bringing the action-RPG to other worldwide markets because the PlayStation team didn't think it would appeal to the mass market.
However, Sony did team up with From Software again for the PS4 exclusive Bloodborne. 'We have huge respect for [From Software president Hidetaka] Miyazaki, and we were able to work with them again.'
Read at GameSpot
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