"I'm sorry, Redditor JR_Masterson, but a sequel to the 2006 stealth-action game Sneak King will probably never happen because the mascot was creepy as hell. In an interview with Restaurant Business (via IGN), the burger chain's chief marketing officer Joel Yashinsky said that because rivals like McDonald's were dominating with a more family-friendly mascot, the eerier "Creepy King" had to go to maintain profitability."
"If you remember Sneak King--or the "Creepy King" mascot Burger King used from 2004 to 2011--the game put you behind The King's mask and tasked you with stealthily delivering different types of meals to hungry folks. It was one of three games known as The Burger King Games, which included the bumper car sim Big Bumpin', the pocketbike racer ... PocketBike Racer, and Sneak King."
Burger King retired the Creepy King mascot because rivals used more family-friendly mascots and the Creepy King had limited appeal. The Creepy King appeared from 2004 to 2011 and headlined the 2006 stealth-action game Sneak King, which placed players behind the King's mask to stealthily deliver meals. Sneak King was one of three Burger King Games alongside Big Bumpin' and PocketBike Racer. The games developed a cult following and some fans have awaited a sequel for over 18 years. Burger King now seeks to move beyond the frightening mascot era to maintain profitability and broader appeal.
Read at GameSpot
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