Sega Executive Wants To Make The Company Into The Next Disney
Briefly

"Gaming is [today] the irreplaceable form of entertainment for the entire world, far greater than any other form of entertainment, [and] it's high time that there is a replication of the studio system from Hollywood for the gaming industry," said Scarpone.
"Game companies don't have that content flywheel history that Walt Disney basically invented, of taking that IP and having a five-year, ten-year roadmap of content, like [Marvel executive] Kevin Feige does for the films."
"[There are] things we're doing on other channels: Shadow merchandise, Shadow character appearances; we want to turn Shadow into an evergreen, individual character. That's all planned."
"I think Sega's positioned to grow on the back of this evolution of our company into an entertainment company; there's other gaming companies going in the same direction and with varying degrees of success."
Read at GameSpot
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