SNK is showcasing its upcoming fighting game, Fatal Fury: City of the Wolves, at the Esports World Cup, an event funded by Saudi Arabia's Public Investment Fund as part of its vision to diversify income and improve international standing through sports like esports. This decision to highlight a yet-to-be-released game raises questions about its appeal compared to more established titles, but it reflects the growing intersection of gaming and regional investment strategies aimed at long-term profitability and global reputation improvement.
Given how broke the esports space is at the moment following speculative investors falling foul of underperforming projects and a lack of returning profits, players and esports organizations have proven more than happy to get on board.
It's part of a wider attempt by the sovereignty to buy into various sports, and has stated as part of its Vision 2030 to diversify its income from oil, create jobs, attract tourism, and improve its standing in the mind of people around the world.
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