SAG-AFTRA, the performers' union, is considering a tentative agreement with ten game studios after nearly a year of striking due to concerns over AI-generated likenesses. The spokesperson hinted at historic wage increases exceeding 24% for performers, improved health and safety protections, and robust provisions regarding AI that require transparency and consent for using digital replicas. The negotiations are pivotal as the union aims to enhance job security and integrity in an evolving gaming industry increasingly reliant on AI technologies. Moreover, the union has initiated action against Epic Games for controversial AI practices in Fortnite.
This agreement builds on three decades of successful partnership between the interactive entertainment industry and the union. It delivers historic wage increases of over 24 percent for performers, enhanced health and safety protections, and industry-leading AI provisions requiring transparency, consent and compensation for the use of digital replicas in games.
It’s been almost a year since the performers' union called a strike against the companies participating in the Interactive Media Agreement. The move was part of an effort to secure protections for its members regarding AI-generated likenesses of their voices and bodies.
SAG-AFTRA recently took action against Epic Games for its use of an AI-generated voice for Darth Vader in Fortnite, highlighting ongoing concerns in the industry regarding AI.
The organization's national board will meet tomorrow to consider a tentative agreement with the developers; more details of the arrangement will be disclosed if and when the board agrees to the terms.
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