Roblox's hit farm game spurs underground digital fruit economy
Briefly

Roblox's new game, Grow a Garden, has quickly become one of the platform's most popular titles, peaking at 8.7 million concurrent players. Its gameplay focuses on planting seeds and raising animals, offering players ongoing engagement as plants grow in their absence. This success illustrates Roblox's reliance on independent developers for content creation and their revenue-sharing model. The game has generated substantial interest and a secondary market for in-game items, showing how innovative gameplay can effectively monetize the platform.
The success of Grow a Garden underscores Roblox's innovative business model where independent developers create games and share revenue generated from in-game purchases.
With its ability to attract millions of players, Grow a Garden exemplifies how engaging gameplay can lead to rapid popularity and generate substantial revenue.
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