Riot Games is promoting in-game fundraisers in League of Legends and Valorant to support communities affected by devastating fires in Los Angeles, with proceeds going to the Riot Games Social Impact Fund. The Give Back Bundle and Firefighter Tristana will bring support to the frontline efforts, showcasing how the gaming community can unite for humanitarian aid.
CEO A. Dylan Jadeja expressed gratitude, stating 'While these are incredibly difficult times and there is a long road to recovery ahead, I'm grateful that we're collectively in this together.' This emphasizes the importance of unity and support in overcoming such challenging times.
The EX.O Collection in Valorant will transform into the Give Back Bundle, with sales benefiting the Riot Games Social Impact Fund from January 22 to January 30. This is a clear indication of how gaming platforms can leverage their influence for social good.
Riot also initiated a 'double donation' campaign among employees, which encouraged them to triple their contributions to firefighting and humanitarian charities, amplifying the impact of individual donations during this crisis.
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