The rental market for video game consoles is experiencing a revival in Japan, particularly with the PlayStation 5, as many gamers seek affordable ways to experience new technology. Geo, a rental chain, reports that 80% of its PS5 consoles are currently rented out, driven by increased prices from inflation and currency issues. This service, at a rate of 980 yen per week, reflects a broader trend of consumers looking for affordable options in gaming, especially as participation has shifted towards digital offerings and accessible gaming experiences.
The practice of lending out entire video game consoles has resurfaced in Japan, with strong demand for renting PlayStation 5s, highlighting changing consumer habits and economic factors.
Geoâs PS5 rental service has thrived with around 80% of its consoles out on loan, catering to budget-conscious gamers amid rising console prices due to inflation.
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