The Xbox-branded ROG Ally and its higher-end version, the Xbox Ally X, are expected to launch in Europe on October 16, 2025. A reliable leaker named Billbil-kun provided this information, suggesting Microsoft will confirm the release date at Gamescom 2025 starting August 20. Pre-orders for the handhelds will also begin on the same day, with prices set at EUR 599 for the ROG Xbox Ally and EUR 899 for the ROG Xbox Ally X. These devices will be available in multiple markets at launch, including the US and UK.
The ROG Xbox Ally and its higher-end twin, the Xbox Ally X, will reportedly hit the European market in October.
Billbil-kun, a reliable leaker known for accurate games industry scoops, claimed that the Xbox-branded ROG Ally and Ally X handhelds will be released October 16, 2025.
Microsoft will reportedly confirm the release date at Gamescom 2025, which kicks off August 20.
The two handhelds will reportedly be priced at EUR 599 and EUR 899, respectively.
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