"Amazon was looking to get bigger into the video game space. Amazon's mentality back then is they wanted to have the lowest price out in the marketplace, even lower than Walmart... I literally said to the executive, 'You know that's illegal, right? I can't do that.'"
"Nintendo and Amazon have never been on friendly terms. Last year, just as Nintendo was launching their new Switch 2, the anticipated home console was nowhere to be seen on the platform as pre-orders cropped up on competing retailers."
"Beyond selling games, Amazon's relationship to the industry is clumsy. Their forays into development have been unable to transform vast resources into an online game, laying off thousands in the process."
In the late 2000s, Amazon sought to dominate the video game market by pressuring Nintendo to break relationships with retailers and engage in illegal pricing strategies. Reggie Fils-Aimé, former Nintendo President, refused to comply with Amazon's demands. The strained relationship continued, with Nintendo's products often unavailable on Amazon, especially during the launch of the Switch 2. Amazon's attempts to enter the gaming industry have been unsuccessful, leading to significant layoffs and the recent shutdown of their cloud gaming service, Luna.
Read at Kotaku
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