Sony faces a $680 million impact from US tariffs on its products, leading the company to consider raising prices on its hardware. During an earnings call, CFO Lin Tao disclosed potential price hikes while emphasizing that the PS5 console's future production could shift to the US to mitigate tariff impacts. Currently, the US has avoided PS5 price increases, unlike other international markets, where recent price hikes were implemented due to multiple economic factors. Competitors like Nintendo and Microsoft are also raising prices, reflecting a challenging market environment for gaming consoles.
This hardware can be produced locally. I think that would be an efficient strategy. PS5s are being manufactured in many areas.
Sony increased the price for the digital and standard editions of the PS5 console in the UK compared to previous markets.
So far, the US has escaped PS5 price increases that have hit other markets around the world due to tariffs and inflation.
Sony CFO Lin Tao indicated price increases on hardware are being considered to offset potential tariff impacts.
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