"Sony is introducing a new rewards program for PlayStation owners that lets you purchase exclusive physical merchandise if you've unlocked certain in-game trophies. The company is starting with rewards for two trophies from Sucker Punch's Ghost of Tsushima (rewards for Ghost of Yotei are in the works), and Sony will presumably offer something similar for all of its most popular game franchises."
"Sony's last attempt at some kind of loyalty or rewards program was the short-lived and entirely digital PlayStation Stars program. While it was running, it let you earn "Stars" for playing specific games or doing activities on your console, and then spend those Stars on what amounted to digital models of characters or items. The program always felt a bit like an NFT feature that the company had quickly reworked when blockchain tech fell out of style, and it made sense when it abandoned it."
Sony has launched Franchise Rewards beginning with Ghost Rewards tied to Ghost of Tsushima trophies, allowing players who earned specific trophies to purchase commemorative physical items. Initial offerings include a $25 mask-shaped commemorative pin unlocked by the "Living Legend" Platinum trophy and a $30 custom t-shirt unlocked by the "Mono No Aware" Gold trophy. Claiming requires logging into a dedicated PlayStation website before December 31, 2025, and completing a purchase; the program grants access to buy items rather than giving free merchandise. The initiative is compared to Bungie Rewards and follows the discontinued digital PlayStation Stars program.
Read at Engadget
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