The developer behind Palworld and Sony have joined forces to form a new business called Palworld Entertainment to expand on the success of the game. Japanese-based Pocketpair's game hit 25 million players in just a month, leading to this partnership for further success.
Sony Music Entertainment, Aniplex Inc, and Pocketpair are teaming up to develop new businesses associated with the hit game Palworld. This includes expanding beyond video games to merchandise and music.
The new Palworld Entertainment, Inc., spearheaded by Pocketpair's CEO, will focus on the global development of Palworld, its licensing, and merchandising outside the interactive game. It will debut exclusive merchandise on July 12 at the Bilbili World 2024 event.
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