In a recent earnings briefing, Nintendo's president Shuntaro Furukawa indicated that the company expects significant demand for the upcoming Switch 2 console. Plans are underway to produce enough units to meet this anticipated demand, and Nintendo is drawing from past experiences, particularly during the original Switch's supply issues in 2020, to bolster production capacity. The company is also strategizing to prevent scalping by ensuring ample readily available units. Pricing details remain undisclosed, but several factors are influencing their strategy, reinforcing their commitment to avoid prior pitfalls.
As of now, we are taking the risk and proceeding with production to meet as large a demand as possible.
Based on our prior experience, we are making preparations to be able to respond as quickly as possible.
Having sufficient supply is a key part of its strategy to discourage scalpers.
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