"Nintendo has a huge problem with leaks they don't seem to be able to fix. I can promise you that Nintendo is absolutely furious."
"This isn't just somebody cryptically tweeting out a few things 24 hours before a Nintendo Direct. This is somebody who has laid out their entire lineup for the rest of this year and part of next year's."
"For a company like Nintendo whose approach to marketing is propped up by the element of surprise, it's a big problem."
Nintendo struggles with leaks that threaten its marketing strategy, which relies on surprise. Recent leaks by NateTheHate revealed major upcoming titles, including a new Star Fox game and an Ocarina of Time remake. Former Nintendo marketer Kit Ellis emphasized the severity of the situation, noting that these leaks expose the company's entire lineup for the year. Nintendo has a history of taking legal action against leaks, but the ongoing issue suggests deeper challenges in controlling information flow.
Read at Kotaku
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