"We want to reach fans where they want to play, and increasingly that is through digital expressions of their favorite brands," Cocks explained. The pivot towards video gaming is clearly a crucial strategy to ensure Hasbro remains relevant and engages with its audience effectively, highlighting the shift in consumer preferences.
"What makes Magic so successful is what will drive Hasbro's future success," Cocks added. "It's grounded in play." This statement emphasizes Cocks' belief that the core of Hasbro's success lies in interactive and enjoyable experiences that resonate with players and fans.
Collection
[
|
...
]