Netflix revived and killed the interactive movie - but its platform is still a game
Briefly

Sam Barlow remarked on past interactive films, stating that early attempts like 'I'm Your Man' and those using big plastic buttons in theaters were often disappointing, highlighting the long struggle of the FMV genre to find success.
Barlow further emphasized the history of interactive movies, mentioning Brian Moriarty's insightful NYU talk which reflected on the longstanding quest for effective interactivity in cinema, dating back to features like William Castle's gimmicky 'Mr. Sardonicus'.
Read at Polygon
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