Sega officially declared 2024 as the 'Year of Shadow' in the Sonic the Hedgehog universe, focusing on the angsty rival character through various platforms like movies, games, and even a pancake order at IHOP.
The 'Fearless' campaign celebrates Shadow's character traits of self-acceptance and being oneself, with events ranging from a fan tribute campaign to special items in a Sonic-themed cafe.
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