"It was a happy accident. The first time we did this, it was just me and Zhiyong to show what the team had done for the community. All I said in the Dev Video was the result of our team's work. Yeah, 'Hello, Guangguang here' has become a happy accident."
"Since its release, Marvel Rivals has been steadily growing. With a minimum of two playable heroes and one map dropping each season, it's clear that a lot of work goes into planning out each year. In fact, to keep up the steady stream of content, the team often has to work a year ahead, which means that much of the 2027 roadmap is already done."
Marvel Rivals, a hero shooter released by NetEase, has achieved massive popularity over the past year. The development team recently held a fan event in Los Angeles showcasing new cosmetic skins and limited-time modes tied to MCU films leading up to Avengers Doomsday. NetEase leadership discussed community culture and game state with media. Creative director Guangguang has become the face of the game through his iconic opening line in Dev Vision videos, though this prominence was unplanned. The team maintains consistent content delivery by planning a year ahead, with each season introducing minimum two new heroes and one map, indicating substantial long-term development planning.
Read at Kotaku
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