Developer NetEase is set to reintroduce the first cosmetic battle pass for its game, Marvel Rivals, but at a higher price than its original cost. Initially priced at 490 Lattice, it will now cost 590 Lattice upon re-release, marking a shift in the monetization strategy. This change means players who missed the original pass will now face a price increase of about 20% for future passes. Furthermore, there will be no free options available for the returned content, making it imperative for players to pay to access the rewards.
NetEase's decision to bring back Marvel Rivals' first battle pass with a price increase reflects a new monetization strategy for returning content, moving away from giving players opportunities to earn previously available rewards.
Launching future passes at a 20% price increase after a two-season hiatus shows that developers are adjusting their approach to pricing to improve revenue while still engaging players.
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