""When we're talking about Mario as a character, he's always evolved alongside the evolution of digital media. As we approach Mario and developing Mario games, I start to feel like there's only so many people that we can reach through Nintendo's systems and consoles. And so now with things like digital streaming and the expanse and the reach of what the technology allows now, I feel like that's a great way to get Mario involved too, and really be able to evolve alongside with digital media.""
""So going from being able to have a touchpoint with Nintendo only through Nintendo consoles, we want to expand.""
The Super Mario Bros. Movie surpassed the success of individual games, with the upcoming Mario Galaxy Movie expected to follow suit. Shigeru Miyamoto expressed hope that movies would introduce many to Mario, as digital media evolves. He noted that reaching audiences through Nintendo consoles has limitations, and digital streaming offers a broader platform for character engagement. Nintendo is exploring transmedia projects, including a live-action Zelda movie and animated shorts, to expand its reach beyond gaming hardware.
Read at Kotaku
Unable to calculate read time
Collection
[
|
...
]