In a recent discussion, Sony Interactive Entertainment's CEO Hermen Hulst addressed the failure of the game Concord, acknowledging the lessons learned from its launch and cancellation. He emphasized that unlike Concord, which struggled due to heavy competition and lack of differentiation, the upcoming first-person extraction shooter Marathon is backed by new rigorous processes aimed at validating creative and commercial strategies. This proactive approach aims to safeguard against similar pitfalls, ensuring a more successful launch for Marathon later this year.
Hulst explained that new operating procedures have been implemented at Sony to ensure the publisher doesn't repeat history when Marathon launches later this year.
I think some really good work, actually, went into that title, some really big effort. But ultimately, that title entered into a hyper-competitive segment of the market.
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