"When the Nintendo Switch 2 launched this summer, a cheaper, Japanese-only version of the console was made available domestically. Some speculated the more affordable console (which cost around $340 compared to the multi-language Switch 2's $480) was offered to address a weak yen or the cost of living in Japan, but whatever the reason, it helped: the Switch 2 was Japan's biggest ever console launch, according to Video Games Chronicle."
"But over the last few weeks, Sony has displayed a renewed interest in its Japanese market, holding a Japan-centric State of Play on November 11 that focused on games developed in the region, and also announced a cheaper PS5 that , similar to the Switch 2, is only for use in Japan. It's the first region-locked console Sony has released since the PlayStation 2, and a new report suggests this maneuver may be because Sony is finally considering Nintendo a proper competitor."
"According to a report from Push Square (based on a translation from Install Base user Hartmann , which lines up with machine translation of the segment), Japanese media outlet TV Tokyo discussed the price drop with local experts, who suggested that Sony wasn't bothered by PlayStation's shrinking market in Japan until hearing of Nintendo's cheaper Switch 2. According to the segment, Sony executives decided to ape Nintendo's approach, and allegedly approved the PS5 price cut in just four"
When the Nintendo Switch 2 launched, a cheaper Japanese-only version priced around $340 (versus $480 for the multi-language model) was offered domestically. That cheaper version helped make the Switch 2 Japan's biggest ever console launch. Sony framed the PlayStation 5 as a differentiated strategy emphasizing PS5 performance for great experiences on big screens. Sony recently held a Japan-centric State of Play and announced a cheaper, Japan-only, region-locked PS5. Japanese coverage and local experts suggested Sony reacted to Nintendo's lower-priced Switch 2, prompting executives to emulate Nintendo's approach and approve the PS5 price cut quickly.
Read at Kotaku
Unable to calculate read time
Collection
[
|
...
]