SAG-AFTRA members ratified a new contract for video game performers after an 11-month strike, with 95 percent in favor. The contract guarantees annual raises for three years and increased compensation. It includes protections against AI, which held up negotiations for much of the strike duration. Consent agreements are now required for using performers' voices or likenesses in AI-driven replicas. Performers play a crucial role in game creation, and AI's impact is increasingly felt in the industry.
Actors in the video game industry had been on strike for 11 months as part of a fight to secure protections against AI, a sticking point that held up negotiations for most of that time.
As part of the contract, consent and disclosure agreements are now required when any video game maker wants to use a performer's voice or likeness to make an AI-driven digital replica.
Performers' work is crucial to game creation. Actors voice characters, help make those characters look more natural by doing motion capture, and even allow companies to use their likenesses.
We knew that this was the issue of most existential importance,
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