In May 1995, Sega unexpectedly launched the Sega Saturn at a trade show, aiming to capitalize on its prior success with the Sega Genesis. CEO Tom Kalinske revealed the early rollout to the public, despite his strong objections against it. Internal conflicts arose as Kalinske believed the launch would fail without sufficient marketing and product availability. Ultimately, the early announcement failed to create the intended impact, overshadowed by Sony's own press conference showcasing the PlayStation and its partners, leading to a significant shift in the gaming market.
"Since I began my remarks with an announcement, I might as well finish with another: We started our rollout of the Sega Saturn yesterday..."
"I didn't understand why this was occurring. I was forced to introduce it. We didn't have enough hardware. We didn't have enough software..."
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