
""On February 12 Sobel, a former Wildlight Entertainment developer who worked on Highguard for two and a half years, shared a post on Twitter containing thoughts he says he has been wanting to share "for a while." In the post, titled "Reflecting On Shipping My First Game," Sobel reveals that the day leading up to Highguard's big reveal at the 2025 Game Awards was "amongst the most exciting" in his life. "The future seemed bright," added the developer.""
""The hate started immediately. In addition to dogpiling on the trailer, I personally came under fire due to my naïveté on Twitter, which almost all of my now-former coworkers had learned to avoid during their previous game launches. After setting my Twitter account to private to protect my sanity, many content creators made videos and posts about me and my cowardice, amassing millions of views and inadvertently sending hundreds of angry gamers into my replies.""
Josh Sobel worked as a tech artist and rigger at Wildlight Entertainment on the free-to-play shooter Highguard for two and a half years. The day before Highguard's reveal at the 2025 Game Awards felt highly promising. After the trailer release the project received intense online backlash, and Sobel personally faced harassment due to his naiete on Twitter. He set his account to private as content creators amplified criticism, drove angry replies, and mocked his autism and enthusiasm. Sobel acknowledges marketing received constructive criticism but felt it was not his role to debate it and cannot know if the launch would differ otherwise.
Read at Kotaku
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