Analyst Rhys Elliott believes that a $100 price point for GTA 6's base edition is unlikely, primarily due to the ongoing success of GTA Online and the global cost-of-living crisis. He argues that a high launch price could hinder the transition of players from GTA 5 to GTA 6, posing a significant threat. Elliott suggests that a premium version with additional benefits at a higher price could be an alternative, but ultimately, the base edition is expected to settle around $80 to maximize reach and revenue.
"The real cash cow is GTA Online and its recurring revenues, so limiting GTA VI's total addressable audience at launch to make a quick buck wouldn't be smart. Let's also not forget there's a cost-of-living crisis happening globally."
"A higher floor for the switching cost would limit the GTA 5-to-GTA 6 player acquisition. Players not budging from GTA 5 is probably one of GTA VI's biggest threats--one GTA hasn't really faced before."
"Players with the disposable income to pay that will pay it. It's the best of both worlds, and it's the norm for AAA games these days."
"Data shows that people are ready and willing to pay extra for a game they really want. However, Elliott said Rockstar may not 'charge more than it needs to,' and ultimately, Elliott believes Rockstar will settle on $80."
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