Game publisher caught using AI-generated influencers in ads says they were submitted by TikTok users, will investigate 'irregularities' with the social media app
Briefly

Nexon has identified irregularities in a recent ad campaign for The First Descendant, where AI-generated figures were presented as real streamers. The video content, which initially appeared legitimate, quickly showcased flaws, leading to questions about authenticity. Nexon is conducting a thorough investigation in collaboration with TikTok to uncover the facts. The company released a statement regarding the Creative Challenge program for TikTok creators, admitting that while copyright checks are in place, issues have arisen concerning the authenticity of video submissions.
Nexon has discovered irregularities in an ad campaign for The First Descendant, involving AI-generated streamers, leading to a thorough investigation with TikTok.
The campaign featured AI-generated personas instead of real streamers, with videos initially appearing credible but revealing significant flaws upon closer examination.
Nexon stated, 'We would like to inform you of certain irregularities identified in the operation of our TikTok Creative Challenge for creators,' highlighting issues with video authenticity.
The digital figures used in ads were not verified as real streamers, raising concerns about credibility and the effectiveness of their marketing strategy.
Read at PC Gamer
[
|
]