"Game Pass Ultimate is going from $29.99 / £22.99 per month to $22.99 / £16.99. PC Game Pass is also getting a reduction, dropping from $16.49 to $13.99."
"Asha Sharma previously admitted in an internal memo that Game Pass had become too expensive. In 2025, Game Pass prices rose an astounding 50%."
"New Call of Duty titles will no longer launch straight onto Game Pass Ultimate and Game Pass PC, and will instead only be added to the service around a year later."
"Last year's big price hike was most likely to help compensate for the lost Call of Duty sales, but it meant Game Pass was an expensive proposition for the average gamer."
Xbox Game Pass prices have been reduced, with Game Pass Ultimate dropping from $29.99 to $22.99 and PC Game Pass from $16.49 to $13.99. Asha Sharma acknowledged that Game Pass had become too expensive after a 50% price increase in 2025. The current reduction does not return prices to pre-increase levels but offers a 23%-26% decrease. However, new Call of Duty titles will now be added to Game Pass a year after their release, indicating a shift in strategy due to declining sales linked to Game Pass.
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