Mark Darrah shared insights on Anthem's development, highlighting Casey Hudson's vision to transform BioWare's storytelling into a live service model. The initial pitch aimed to elevate BioWare's brand and storytelling to rival big numbers like FIFA. Despite generating considerable momentum, many elements of this vision did not translate to the final product. The early phases included the creation of a polished video intended for executives, showcasing the ambitious ideas for Anthem, but ultimately the game diverged from its initial promise to the audience and developers alike.
"What Casey is pitching to EA is BioWare as a new thing. It's BioWare doing storytelling but doing it in a live service... brand new way of thinking."
"A lot of this early vision from Casey doesn't actually really make it into the final game. But it's why Anthem was able to generate this much momentum within the organization."
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