""Game Pass is central to gaming value on Xbox. It's also clear that the current model isn't the final one. Short term, Game Pass has become too expensive for players, so we need a better value equation.""
""Without an influx in new subscribers, the company is likely leaving a lot of money on the table by not just forcing Xbox and PC users to buy the game separately.""
Game Pass has seen its price increase significantly since its launch in 2017, now reaching $30 a month. Microsoft Gaming CEO Asha Sharma indicated that the current pricing model is unsustainable and needs to evolve. She emphasized the importance of Game Pass for Xbox's value proposition and acknowledged the necessity for a better value equation for players. Discussions are underway regarding potential ad-supported tiers and bundling options with services like Netflix to enhance affordability and attract more subscribers.
Read at Kotaku
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