"Microsoft is sponsoring a college football bowl game, with the first-ever "Xbox Bowl" taking place on Thursday, December 18 with Missouri State taking on Arkansas State. The Xbox Bowl is the replacement for the Bahamas Bowl, which will not happen this year. In a press statement, broadcaster ESPN--which is carrying the event--said there will be "fun, Xbox-themed moments and in-venue activations designed specifically for the bow." The event is taking place in Frisco, Texas at the Ford Center."
"In recent times, Microsoft rolled out a new "This Is An Xbox" marketing campaign, so now even football is an Xbox, in some manner at least. Xbox is going bowling. Xbox marketing boss Chris Lee said the goal is to provide a "reimagining what game day can be for lifelong players and for those experiencing the thrill for the first time." The Xbox Bowl is one of ESPN's 17 college football bowl games."
Microsoft is sponsoring a college football bowl called the Xbox Bowl, set for December 18 between Missouri State and Arkansas State at the Ford Center in Frisco, Texas. The Xbox Bowl replaces the Bahamas Bowl, which will not occur this year. ESPN will broadcast the game and plans Xbox-themed moments and in-venue activations. Microsoft recently launched the "This Is An Xbox" marketing campaign. Xbox marketing boss Chris Lee described the goal as reimagining game day for lifelong players and newcomers. The Xbox Bowl is one of ESPN's 17 bowl games during the collegiate bowl season.
Read at GameSpot
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