EA is planning to release the next Battlefield game, codenamed Glacier, in spring 2026, but its development is facing serious challenges. Developers are concerned that their ambitious targets, including aiming for 100 million players, are unrealistic. Battlefield games historically haven't reached these numbers, with titles like Battlefield 2042 only achieving 22 million players. EA is considering a free-to-play model for Glacier to compete with popular games like Fortnite and Call of Duty, but development issues, including the shutdown of the external studio Ridgeline, complicate progress.
EA aims to replicate the success of Call of Duty with its upcoming Battlefield, codenamed Glacier, targeting 100 million players, an unprecedented goal for the franchise.
The development of Glacier is challenged by lofty expectations set by EA executives, causing concerns among team members about the feasibility of achieving these ambitious player targets.
Fortnite's massive user base is attributed to its free-to-play model, prompting EA to consider a similar approach for Glacier to attract more players amidst competition.
After two years of development, Ridgeline, the external studio, shut down as it struggled to meet EA's ambitious milestones, which were deemed unrealistic given their resources.
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