"After a 15-year wait, skate. is officially back - and EA is making sure its return feels like a celebration of the community that kept the franchise alive. Developed with a fan-first approach, the newly launched title is less of a simple sequel and more of a co-created experience that honors skateboarding's creative culture. Leading the charge is Uncommon Creative Studio's "Drop In" campaign, a multimedia love letter to the players, skaters, and dreamers who made this revival possible."
"EA's latest launch doubles down on that legacy by making the community a true partner in the development process. Jeff Seamster, Head of Creative on skate., summed it up: "From the start, we've committed ourselves to building a great experience alongside our passionate community. skate. is a space to create, connect, and push the limits of play - whether you're a lifelong fan or just learning to drop in.""
skate. returns after a 15-year hiatus as a fan-first, co-created title that centers community input across gameplay mechanics, customization, and overall design. The development process positioned players and skaters as active partners, producing a lived-in, playful, and endlessly replayable experience. Uncommon Creative Studio's "Drop In" campaign serves as the multimedia centerpiece, featuring a surreal, visually striking film shot on location in Mexico City and channeling skateboarding's grit and creativity. The campaign film showcases a lineup of pro skaters including Ishod Wair, Atiba Jefferson, Yurin Fuji, Jerry Hsu, David Gravette, Kiki Kakitani, Sean Malto, Breana Geering, Alfie Mills, Jackie Michel, and Brayan Coria. The relaunch emphasizes authenticity, creativity, and community celebration.
Read at stupidDOPE | Est. 2008
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