Electronic Arts states it will not raise game prices at this time, despite some publishers testing $80 pricing for triple-A titles. CEO Andrew Wilson emphasized the company's aim to provide value through a diverse pricing strategy that includes free-to-play options and deluxe editions. He asserted that while no immediate changes are planned, opportunities to enhance player value through pricing schemes will continue to be explored. Battlefield 6 is expected to be priced at the industry standard of $70 upon its upcoming release in FY 2026.
We're not looking to make any changes on pricing at this stage, but that's in the construct of, we already offer a fairly broad pricing scheme across our various products.
When you think about everything from free to play through to our premium products and our deluxe editions, our orientation is always to capture the full spectrum of pricing so that we can serve players in the best way possible.
We'll continue to look at opportunities to deliver great value to our players through various pricing schemes over the course of time, but no dramatic changes planned yet.
Comments from EA executives more or less confirm Battlefield 6 will maintain industry standard $70 pricing when it launches sometime in FY 2026.
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