Dragon Age: The Veilguard has not met the financial expectations set by Electronic Arts, as discussed by CEO Andrew Wilson. He attributes the game's shortfall to the changing landscape of the gaming industry, where blockbuster storytelling is increasingly less effective at engaging a broad audience. Despite positive reviews, the game failed to reach enough players, prompting EA to shift resources away from the franchise. Wilson outlined EA's strategy of creating authentic stories, innovative features, and high-quality launches to better appeal to evolving player preferences, including shared-world features and deeper engagement.
Historically, blockbuster storytelling has been the primary way our industry bought beloved IP to players... the game's financial performance highlights the evolving industry landscape.
We aim to create an authentic story experience for the core audience... and to emphasize high-quality launches for PC and console.
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