As Nintendo and Microsoft announce $80 launch titles, EA maintains its pricing strategy amid industry trends. Despite changing market dynamics, CEO Andrew Wilson emphasizes EA's focus on delivering quality and value across various pricing models, such as free-to-play and deluxe editions. EA's significant revenue comes from microtransactions, which totaled $5.34 billion in FY2025, significantly outpacing traditional game sales. During a recent earnings call, EA executives clarified that their strategic approach will remain unchanged, even as competitors adjust to higher pricing for first-party titles.
Our business is very different today than it was even just 10 years ago... whether we can marry quality and value together, our business is strong, resilient and continues to grow.
From a games perspective, we have reflected no changes in our current strategy at this point.
At the end of the day, our objective is always delivering incredible quality and exponential value to our player base.
EA recorded $5.34 billion in microtransactions in its 2025 financial year, compared to $2 billion from video game sales.
Collection
[
|
...
]