The article discusses how Activision Blizzard's success was bolstered by EA's missed opportunities to acquire major franchises like Guitar Hero, Call of Duty, and Blizzard. Former EA Chief Creative Officer Bing Gordon noted these regrets in a podcast, praising Activision Blizzard's former CEO Bobby Kotick for retaining original Blizzard team members. Despite past criticisms, Kotick highlighted Blizzard's pre-existing deal for the Warcraft movie, which he considered a misstep. While Call of Duty remains a leading franchise, Guitar Hero's future seems uncertain after years of dormancy post-launch of Guitar Hero Live.
Call of Duty, Guitar Hero, and Blizzard, EA saw all those first and passed on all of them.
You did some kind of a miracle of keeping them productive for long periods of time and probably biting your tongue from time to time.
Blizzard already had a deal in place for the Warcraft movie when Activision took over the company. It was a mistake for the company to focus on that over making games.
Call of Duty is still going strong after EA passed on the deal, and it's been the best-selling franchise for the last 25 years.
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