During EA's recent earnings call, CEO Andrew Wilson confirmed that the company will not be raising game prices like some competitors, such as Xbox and Nintendo. He explained that the gaming landscape has evolved significantly over the past decade, moving away from physical disc sales to an array of pricing models including free-to-play titles. EA aims to deliver value to players across all pricing tiers, emphasizing quality over simply following industry pricing trends. CFO Stuart Canfield backed Wilsonâs comments, stating no changes to their current strategy at this time.
"At the end of the day, whether we're doing something that costs a dollar, or we're doing something that costs $10, or $100, our objective is always delivering incredible quality and exponential value to our player base."
"The video game industry is very different today than it was a decade ago. Back then it was all about selling discs in plastic boxes."
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