Kendrick Lamar's halftime show featured a subtle yet impactful video game theme, mirroring his life's journey and connecting with younger audiences. Art and creative directors revealed the staging was designed to resemble a PlayStation controller, reflecting Lamar's experiences through the American dream. The performance was minimalistic but rich in symbolism, with the video game motif reportedly adding layers to Lamar's ongoing feud with Drake, positioning it as a metaphorical 'game over' for Drake. Overall, it was a celebratory moment for Lamar, following a successful year in his career.
I think the [video game theme] was symbolic, his way to reach young people. A lot of it is showing his journey, traveling through the American dream.
We went with a monochromatic concrete look and allowed the video game motif to come alive through dialogue, lighting, choreography, and music.
The video game motif adds another layer to the ongoing feud between Lamar and Drake, essentially making this a 'game over' moment for the Canadian rapper.
The whole show felt like a victory lap for the incredible year Kendrick's had, winning the Drake feud, releasing an excellent album in GNX.
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