"Consumers pay for the value that you bring to them, and our job is to charge way, way, way less of the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for."
"If you look at it through that lens, that doesn't make a whole lot of sense. But that isn't the lens through which we look. Instead, we look at... how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable."
Rockstar Games has not confirmed the price for Grand Theft Auto 6, which is expected to exceed the standard $70 due to production costs rumored to be over $1 billion. Take-Two CEO Strauss Zelnick addressed pricing concerns, emphasizing that consumers should feel the value of what they purchase is fair. He noted that while video game prices have risen, they have become cheaper when adjusted for inflation, suggesting a potential premium price for GTA 6 based on its content quality.
Read at Gadgets 360
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